We are some of us – young and professionals. Till some time ago, we assumed that our contribution to the 2014 elections and the future of India would be our one vote. But, somewhere along the line, things changed. Maybe it was 26/11 and seeing some of us out on the streets demanding action. Maybe it was seeing Obama become President, and see politics really change in America, bottom-up. Whatever it was, we have woken up to the fact that we have to do more – much more – if we are going to rewrite our future and rebuild our India into the glorious country that it once was. We know we are on the wrong track when security warnings sent on September 24 for the event that happened on 26/11 are ignored and not acted on. We know we are on the wrong track when we cannot provide adequate electricity 24×7 in our homes and factories – and yet for the sake of votes our political parties offer free power to millions. We know we are on the wrong track when we have schemes like NREGS and bank loan write-offs which create wealth for the entire value chain – except for the one it is supposed to help. We know we are on the wrong track when we can barely add to the highways in five years. We know we are on the wrong track when a mother says that her biggest challenge of parenting is finding a good school for her daughter. We are on the wrong track. And it is WE who put us there. By our apathy, by not voting, by accepting mediocrity, by not being part of the political process. The best we do is show up at candle-light vigils when we are shocked from our smugness, but don’t we need something more concrete and impactful? We are India’s educated civil society. If we cannot act individually and as a team, then we forfeit the right to complain. Democracy comes with responsibilities and duties. It also comes with a generation having to make some sacrifices so the Tomorrow for our children can be better than our Today. We have less than 90 days only to the elections. India has 2 national parties and a multitude of regional parties. We have to make a choice about the party at the Centre. We can wait for a utopian world and the creation of the Perfect Political Party. Or, we can pick the party with the lighter shades of grey. A week ago, when some of us got together to talk about the elections and the future, we also made our choice. We decided to support the BJP – and work towards ensuring “NAMO” becomes Prime Minister. The BJP may not be the Whitest of the parties, but in our view, it is by far, the better, cleaner, more democratic, less feudal and more promising of the two national options. But we firmly believe that, in 2014, the BJP and “NAMO” are the best hopes for India. We have a clear short-term goal, and a grander long-term vision for Friends of BJP. This will mean a massive outreach programme through all means at our disposal to get the silent supporters to be more vocal, and the undecideds to be swung the BJP way. Bringing about a BJP government at the centre with Modi at the helm will then bring into focus the longer-term vision. That is about a government that is two-way, that listens to us, that we can feel a part of. Technologies like the Internet and mobile give us the tools to self-organise and make our voices heard. The India of 2014 is very different from that of 2004. The 2014 Elections will be the first where urban India can actually make a difference. We have to become the Voice of India. For 60 years, we have been Led. And for many of those years, Led down a wrong path. The time has now come for us to Lead. We Support the BJP. Because India Deserves Better.